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Opt-out

May 25th, 2018

The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This ability is usually associated with direct marketing campaigns such as telemarketing, e-mail marketing, or direct mail. A list of those who have opted-out is called a Robinson list. In the UK, the Mailing Preference Service (MPS) composes the Robinson list.

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