Posted on June 2nd, 2012
BEIRUT: The Middle East and North Africa region remains a key market for business jets despite economic slowdown and instability, the vice president of Embraer, the third-largest manufacturer of commercial aircraft, told The Daily Star Friday.
“We have seen a slowdown in the MENA aviation market over the past year as in the rest of the world. But we have started to see signs of resurgence in the market, and we expect significant growth,” Ernest Edwards said.
“Business aircraft are spreading across the region. Decades ago, you could only find this type of aircraft in Saudi Arabia, but now we are seeing them more and more in every country,” he added.
Edwards, who has headed Embraer’s executive jets division since 2005, was in Beirut to visit leading banker Adnan Kassar, who purchased a Legacy 600, one of the company’s private jets, six years ago.
Such visits, he said, are precisely what help the Brazilian aircraft maker stand out against competition and boost its major strength point; optimizing their aircraft to their customers’ requirements.
“We put a lot of emphasis on innovative engineering that is a result of extensive surveys of customer needs,” Edwards explained. “As they say, if you build it they will come. But first you have to know what they want to be able to build it.”
He said his company had been in talks with many businessmen in Lebanon and the region for potential sales of the company’s new line of executive aircraft.
Only 3 Embraer business jets have been sold over the past few years in Lebanon, which is considered a rather small market for this type of aircraft.
However, many Lebanese businessmen opt to register their aircraft offshore, he added.
Nevertheless, Embraer sold some 40 aircraft in the MENA region over the past few years, a healthy market share with a total aircraft value exceeding $1.2 billion, Edwards said.
Read the full story here
Read more: https://www.dailystar.com.lb/Business/Lebanon/2012/Jun-02/175437-middle-east-growing-market-for-private-jets.ashx#ixzz1weXFKPpM
(The Daily Star :: Lebanon News :: https://www.dailystar.com.lb)
Both comments and pings are currently closed.
Comments are closed.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.