Posted on June 16th, 2010
Gus Lira read an interesting article that agrees with JetOptions philosophy for innovation in the jet charter industry. The article is about four basic ways to innovate, and is written by G. Michael Maddock and Raphael Louis Vitón. It explains that smart leaders make sure their company does a little of each. To keep the creative juices flowing, consider using your customer-service records as a source of fresh ideas, and use rapid prototyping to cheaply and quickly explore the potential of even the most oddball ideas your team generates. Read the full article here: Bloomberg Businessweek (6/15)
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