Posted on January 30th, 2019
Boeing Targets Taiwan’s Growing Luxury Market
In a strategic move to capture the burgeoning luxury market in Taiwan, Boeing hosted an exclusive tour of its Boeing Business Jet (BBJ) for a select group of Taiwanese billionaires in Seattle. Li Bing, Boeing’s Sales Director for the Greater China area, led the event, highlighting the aircraft’s appeal among Taiwan’s elite business community. Although specific attendees’ names were withheld, the event drew significant interest, underscoring the BBJ’s allure in this rapidly expanding market.
The BBJ showcased during the tour offers a non-stop flight range of 13 hours, making it ideal for long-haul journeys across continents. Equipped with luxury amenities such as conference rooms, a master bedroom, an office, a kitchen, and a cafeteria, the BBJ combines the comfort of a private residence with the efficiency of a mobile office. Its spacious cabin can accommodate up to 140 passengers, a significant capacity advantage over typical private jets.
Market Potential in Taiwan
The Taiwanese market holds considerable potential for luxury jets like the BBJ, especially given the increasing number of Taiwanese individuals listed on Forbes’ billionaires and the strengthening of business ties across the Taiwan Strait. Li emphasized the BBJ’s suitability for Taiwanese business magnates who require reliable and luxurious air travel solutions for their international engagements.
Boeing Business Jet Sales and Investment Details
The BBJ is priced at approximately $90 million USD, with an estimated 5-8% in annual maintenance fees. To date, Boeing has successfully sold 157 BBJs globally, including one to the founder and chairman of Evergreen Group, Chang Yung-fa, marking its presence in the Taiwanese market.
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Tags: boeing business jets, Boeing, BBJ
